Big picture, there are really only about 3 top-level reasons people use the internet. The first is research and education. The second is shopping, marketing, commerce. The last is entertainmet, like looking at pictures of cat heads in bread (yea, that was a thing for a while). To be honest, most people do more of the latter than any of the former, but it wasnt so long ago that the web was a much different beast and sites full of pictures was not a reality.
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