Blogging

When we create a new website for a client, we always strongly suggest incorporating a blog. As we’ve stated before, regularly adding fresh, quality content to your site is the best way to help with SEO.

While it’s easy to get clients to understand the value of a blog, it’s much harder to get them to implement using it. Many times they don’t know how they should go about writing a post, or the ways in which to make it beneficial to them.

Inevitably, the toughest battle in the quest for organic SEO is that of content. Specifically, blog content. We recently read an article from our friends at Raven, and it discusses how to revive a dead company blog. The article makes lots of valid points, but we thought we'd add our two cents, as well as share our own experience. Hopefully it will help you better understand why blog content matters, why we harp on it so much, and why we truly believe it is vital to your website's success.

Us - "So, what are some features you'd really like your website to have?"
Client - "I'd really like for us to have a blog. Because, blog."
Us - "Do you have someone who's going to actually write blog posts?"
Client - *crickets*