Digital marketing is a constantly evolving industry, and what's in and what's out happens faster than the blink of an eye. If you don't stay on top of things, you may miss important updates, trends, and even algorithm changes that can affect your clients.
If you're heavily active in the world of social media, then you know that Instagram has been lacking one major feature: the ability to manage multiple accounts without having to log in and out. Well, as of this week, times have changed! Instagram has recently revealed that later this week they will be implementing exactly that feature... multiple account management.
5 million dollars. 30 seconds. Worth it?
This year's Super Bowl ad slots are selling for as much as $5 million, a record high! Pretty crazy, right? But, when you consider the reach, it's a prime opportunity for some companies. We aren't fully convinced though, so we put together a list of other ways you could spend $5 million in the world of digital marketing.
In the digital marketing world, the landscape is constantly changing. This is especially true when it comes to SEO. Currently, Digital Assistants are bringing a brand new element to search, and we believe they're in it for the long haul. Siri, Google Now, Cortana, and most recently Facebook M, are changing the way we think about how users gather information.
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Are you sick of your site sucking in the search engines? Tired of not being on the first 3 pages of search results for your primary key words and phrases? Is your content bloated and weak?
If a crisis happens to your brand, how will you react and recover? Will you stick your head in the sand and hope that it goes away quietly, or will you have the quick wits to turn it to your advantage? A good study on how to take control of a runaway meme is what happened at Christmas to Reese's. Every year Reese's produces holiday themed chocolates shaped like trees, but this year they looked like anything but a tree.
With new technology, often comes ease of use, and redundancy. Unfortunately, this appears to be what's happening in the world of web design. Some are complaining that web design is becoming lazy and boring, creating an age of websites that look like they came out of the same factory.
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