If you’ve ever looked around a Google Analytics reporting dashboard, chances are you’ve seen data that left you a bit puzzled. Maybe one of your top 10 viewed pages is “/sharebutton.to” (aka NOT a page on your site) or you have a lot of referrals coming from “abc.xyz” (sounds legit, right?). Unfortunately this is all a result of spam. No, not the delicious disgusting canned meat, but rather fake traffic caused by sites trying to gain views and rankings.
Analytics is a very important tool in measuring the SEO success of your website but if the data is inaccurate due to spam, it won’t be as helpful as it should be. The best way to make sure you are using analytics to your full advantage is to get rid of all the spam that is affecting your data.
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