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Google AdWords


Yesterday, Google announced on their AdWords blog that brands have begun testing of Promoted Places in Google Maps. The test is currently running in the Google Maps app on Android devices only, and major brands involved include Starbucks, Walgreens, and MAC Cosmetics.

If you're a non-profit organization, and are seeking another form of advertising, Google Ad Grants might just be what you need. Google Ad Grants is a sort of "free" advertising budget using AdWords, where Google essentially provides you with a $10,000/month budget to further your cause. This breaks down to roughly $329. a day. According to Google, in order to utilize Google Ad Grants, your nonprofit must hold current and valid charity status, as determined by your country. And, at this time there are no quotas on how many grants are given out.

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