If you use Google Analytics, there’s a good chance that in the last couple of weeks you’ve received an email from Google regarding your data retention settings. The email states that “any user and event data that is older than your retention setting will be marked for permanent deletion”, effective May 25, 2018.
If you’ve ever looked around a Google Analytics reporting dashboard, chances are you’ve seen data that left you a bit puzzled. Maybe one of your top 10 viewed pages is “/sharebutton.to” (aka NOT a page on your site) or you have a lot of referrals coming from “abc.xyz” (sounds legit, right?). Unfortunately this is all a result of spam. No, not the delicious disgusting canned meat, but rather fake traffic caused by sites trying to gain views and rankings.
Analytics is a very important tool in measuring the SEO success of your website but if the data is inaccurate due to spam, it won’t be as helpful as it should be. The best way to make sure you are using analytics to your full advantage is to get rid of all the spam that is affecting your data.
When the Ashley Madison scandal broke, we'll admit that one of our first thoughts was, "I bet their website is getting slammed by traffic!"
When you manage client websites and work with Google Analytics every day, you tend to think about these things (nerds!). And while the scandal is incredibly unfortunate, they are inevitably getting free PR out of it, and truly increasing their web presence, all in a matter of a few hours. I'd imagine their new visitor % and unique user data is exponentially larger than it was just this time last week.
When we dig into our client's analytics reports, we often take a look at referral traffic. While our main focus is organic traffic, it's important to keep an eye on what sources are sending traffic to your clients, since these "backlinks" can actually play a pretty significant role in SEO.
When most people hear the term, SEO, their first response is, "SE-what?" SEO simply means Search Engine Optimization. Basically, it's the process that web designers and digital marketers use to make your website more appealing to search engines, thus optimizing it, in hopes of appearing higher in search results.
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