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When we dig into our client's analytics reports, we often take a look at referral traffic. While our main focus is organic traffic, it's important to keep an eye on what sources are sending traffic to your clients, since these "backlinks" can actually play a pretty significant role in SEO.

Have you ever sent an email, perhaps a very important email, and then gone back to bask in the glory of a perfectly crafted communication, only to realize a glaring mistake? Panic sets in. Should you call the recipient and apologize for the mistake? Should you ignore it and hope they won’t catch it? Maybe the answer is to set your computer on fire and move to Tibet.

Inevitably, the toughest battle in the quest for organic SEO is that of content. Specifically, blog content. We recently read an article from our friends at Raven, and it discusses how to revive a dead company blog. The article makes lots of valid points, but we thought we'd add our two cents, as well as share our own experience. Hopefully it will help you better understand why blog content matters, why we harp on it so much, and why we truly believe it is vital to your website's success.

Pediatrics Plus is an amazing company that offer services to families with children needing special therapy. They have four locations here in central Arkansas, including Conway, Little Rock, North Little Rock, and Russellville. While their focus is pediatric therapy, they also offer a developmental preschool at three of their locations, a diagnostic center for disability testing, and a plethora of research.

With Father's Day coming up next weekend, we've scoured the interwebs for some of our favorite, and silly, gifts for dad. Father's Day gift guides are popping up all over the place, so we thought we'd add our two cents. We think your nerdy dad will love any of these Pixel approved Father's Day gifts. Check out our finds:

In the world of digital marketing, there are always new gadgets, tools, and toys to dig into. Without these toys, we would have a hard time analyzing the data we need to make sure our sites are running properly and effectively. When it comes to sending monthly SEO reports, we heavily rely on our favorite programs to pull the data, organize it, and display it in a way that is specific to each client's needs. And just like a magician never tells his secrets, we don't typically hand out our method. Except for today. We've found a new tool that is too cool not to share and brag on!

Once you decide that it's time to start the redesign process of an existing website, there are a few things you should think about first, before you actually dive in. Just like when you're car shopping or thinking about moving, it's never a fast decision, and careful research and thought is always put into the decision ahead of time. In web design, the entire process is much, much easier when certain due diligence has been taken, and certain pieces of the puzzle are already established and well defined. Here are a few things we like to recommend to clients before we hit the ground running:

Now that Memorial Day weekend has come and gone, June is knocking on our door and summer is officially upon us. If you work a desk job like we do, you probably don't notice much change, other than the more humid than usual mornings and the sizzling walk to the car in the evenings. What you probably notice more though is just how much you sit at your desk, day after day, waiting for it to be the weekend so you can head out to play in the sunshine with your kids or family. Of course, sitting at your desk 40 hours a week can take a toll. Lucky for you, we've found a few pointers for keeping those buns in shape, (albeit some more serious than others) even while you slave away behind the iMac. 

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Pixel Perfect Creative | 501.537.2246 | info@pixelperfectcreative.com