SEO

A website is only as good as its content. A bad website is like a shotgun wedding between a cheap WordPress template and no content, bad content, or, even worse, plagiarized content. A great website is a beautiful marriage of good content, style and usability.

An important step of SEO that’s often overlooked when creating a new page on a website, is the URL. While there are many things to keep in mind when creating the actual content of the page, you should also follow some key rules when determining the URL. Here are some easy steps to take to ensure your URL adds to the SEO value of your site:

When we create a new website for a client, we always strongly suggest incorporating a blog. As we’ve stated before, regularly adding fresh, quality content to your site is the best way to help with SEO.

While it’s easy to get clients to understand the value of a blog, it’s much harder to get them to implement using it. Many times they don’t know how they should go about writing a post, or the ways in which to make it beneficial to them.

For SEO experts and web developers, 2017 is set to be the year of mobile. While the significance of mobile certainly isn’t new to the SEO game, this year there will be no more room for excuses as Google gives more ranking power to mobile-friendly sites than ever before.

Over the past few years, online searches have gone from being predominately fragmented keywords, to queries being phrased in the form of a question: Where can I buy diamond earrings? When is the next full moon? Why are my ears ringing? How can I improve my website’s organic search rankings? People are speaking search phrases more often to find the information they are looking for. This is due largely in part to the growing popularity of virtual assistants, such as Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa.

These days it seems like Google is constantly updating and editing their algorithms. Just as everyone is getting used to new changes, rankings go haywire and the realization that we’re in for another overhaul sets in. September brought another round of updates, this time with a shake up in the way Google ranks local business search results. The update, lovingly being called “Possum”, was made on September 1st and consists mostly of new ways that the local filter will diversify the results users see and prevent spam from ranking in the top of the list.

Over the past couple of years you've probably noticed a change when searching for information online. Imagine this scenario: One night you're making dinner and the recipe says to blanch the broccoli. Because you're not Julia Child, you have no idea how to do this, so you do what any normal person would do and turn to the Internet for help.

What Google likes and dislikes is constantly changing, but one thing that continues to get a lot of juice from Google is video content.

We often get asked, "will my social media accounts help my seo?"

The answer is a seemingly easy one - no, because Google still has not said for sure that social media signals are a part of their ranking algorithm.

In the digital marketing world, the landscape is constantly changing. This is especially true when it comes to SEO. Currently, Digital Assistants are bringing a brand new element to search, and we believe they're in it for the long haul. Siri, Google Now, Cortana, and most recently Facebook M, are changing the way we think about how users gather information.