Digital Marketing

One of the most common questions we get asked is “What do you charge for websites?” Usually our answer is “That is a complicated question."

Asking how much a website will cost is like asking how much a vehicle will cost. When you purchase a vehicle the price will depend on what you need the vehicle for. Do you need a racecar, a minivan, a Jeep, a dump truck? You will pick your vehicle based on your driving goals, and the price associated with all those vehicles is wildly different.

We are very excited to have recently completed a new website for Jason International that focuses on their amazing oxygen therapy technology, called MicroSilk.

If a crisis happens to your brand, how will you react and recover? Will you stick your head in the sand and hope that it goes away quietly, or will you have the quick wits to turn it to your advantage? A good study on how to take control of a runaway meme is what happened at Christmas to Reese's. Every year Reese's produces holiday themed chocolates shaped like trees, but this year they looked like anything but a tree.

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Are you sick of your site sucking in the search engines? Tired of not being on the first 3 pages of search results for your primary key words and phrases? Is your content bloated and weak?

The Arkansas Symphony Orchestra is well known for its distinguished guests (Itzhak Perlman, Yo Yo Ma, Mignon Dunn, Marilyn Horn, Andre Watts, Maureen McGovern, Bernadette Peters, Maya Angelou, and Doc Severinsen, among other) and is comprised of the state's most sought after professional musicians.

Talk to us about social media, and we guarantee we'll "get" what you're saying. Google Plus...You got it. Facebook algorithm change...On it. Twitter ads...No big deal. Snapchat…uh (sound of a needle scratching across a record).

When it comes to having a successful website, you need to know what your website is actually doing. And to do that, we often dig into digital marketing tools such as Google Analytics. 

Google Analytics is an essential tool to have, no matter the size of your website. It can easily be implemented in the code of your site, and allow you to easily track everything about your website from user demographics to which pages your users are viewing most frequently. 

If you keep up with current tech news, or are mildly addicted to social media like most digital marketers are, then you may have noticed that the video feature on Instagram now loops. Again. And Again. And again. 15 seconds of your life, on repeat. 

This comes as both a good and bad thing, and there seems to be quite a polarization of opinions across the interwebs recently.

Marketing doesn't always have to be good, it just has to be memorable. It's the reason that so many products have slogans and jingles that are SO terrible.They are created to soak into your sub-conscious and stay there for days/weeks/years (Thanks, Nationwide, J.G. Wentworth, Rice-A-Roni, etc.).

We recently had the pleasure of redesigning the Oxford American website. The Oxford American is an award winning magazine dedicated to featuring the best in Southern writing while documenting the complexity and vitality of the American South.