MicroSilk is a form of hydrotherapy with amazing benefits based on some seriously bad ass science. They self-desribe it as a "facial for your entire body." MicroSilk centers around microbubbles, which are miniature gas bubbles measuring less than 50 microns in diameter that get deep in your pores to clean and exfoliate your skin gently. You can learn more about the technology behind MicroSilk, here.
For the site, we were tasked with creating something that was both educational and inviting to the user, with the end goal being to prompt a potential customer to try MicroSilk in a showroom, or at spa/inn destinations across the country. The design needed to be sophisticated, luxurious, and easy to navigate and represent the high-end quality that people have come to expect from the Jason family of products. Looking through the site you will find there is a great mix of their marketing message along with real hard science that makes MicroSilk so great.
We developed the microsilk.com website using our preferred content management system, Joomla. While the site would have worked well being developed on Wordpress as well, we felt that Joomla gave us some better options to grow the site as the MicroSilk technology grows. Jason has lots of great opportunities to grow the MicroSilk technology in the future and this site is ready to scale with their needs. The site is fully responsive, meaning it will look fantastic across all devices, from phone to desktop.
Microsilk.com might be one of our favorite sites to date, and we are proud to show it off. The Jason team were phenomenal to work with. We couldn't be more excited with how it turned out, and more than anything, we believe it will accomplish our client's goals.