SEO

According to Google, what is king of SEO? 

….What is content, Alex?

Yes, content is still king, as far as Google is concerned.

If you're a regular reader in the Pixel blogosphere, then you know that the one thing we harp on the most is high quality, relevant, freshly updated content. 

Inevitably, the toughest battle in the quest for organic SEO is that of content. Specifically, blog content. We recently read an article from our friends at Raven, and it discusses how to revive a dead company blog. The article makes lots of valid points, but we thought we'd add our two cents, as well as share our own experience. Hopefully it will help you better understand why blog content matters, why we harp on it so much, and why we truly believe it is vital to your website's success.

When it comes to being smart about the way you write your online content, if you want to be found by searchers, you need to be thinking about not just what they’re searching for, but how are they searching for it? 

We find ourselves telling our clients this all. the. time. "Content is king." 

But is it true? Has it always been true? Yes, and no. In years past, SEO was more about making sure your i's were dotted and your t's were crossed. In other words, the ability to rank your website well depended more on technicalities and oodles and oodles of back links. In more recent years though, and more recent Google algorithm changes rather, good quality, relevant content has taken precidence over those back links, keywords, and strategic meta descriptions.

We've said it before, and we'll say it again: content is king. 

If you want your website to be successful, there is just one thing that you are going to have to do. You're going to have to produce high quality, solid, well researched, original content. And more than once. 

Us - "So, what are some features you'd really like your website to have?"
Client - "I'd really like for us to have a blog. Because, blog."
Us - "Do you have someone who's going to actually write blog posts?"
Client - *crickets*

When most people hear the term, SEO, their first response is, "SE-what?" SEO simply means Search Engine Optimization. Basically, it's the process that web designers and digital marketers use to make your website more appealing to search engines, thus optimizing it, in hopes of appearing higher in search results.

Thad recently guest posted on the Sells Agency blog about a hot topic that seems to be making the rounds on every SEO site these days. He posed the question, "is SEO really dead?" Before you sound the alarms, take a moment to consider a few of his points. 

Our project manager, Sarah, recently wrote a blog post for our sister agency's blog on SEO. She emphasizes that SEO should be treated as a marathon, instead of a sprint - as an ongoing process that requires time, effort, and patience.