Experience Fayetteville serves as the visitors bureau for the city of Fayetteville, Arkansas and is governed by the Advertising and Promotion Commission. Having designed and created their previous website, we were already familiar with the client and their content when starting this project. Since Experience Fayetteville was in the process of rebranding, they wanted a complete overhaul in both design and content organization of their website.
A color scheme was created using their new logo and we opted for large, bold images to capture users right away and feature some of Fayetteville’s biggest draws. The content was structured using a traditional menu as well as tags, giving visitors multiple ways to find information based on their personal interests and navigation preferences.
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