Staying Current with Algorithm Changes

Digital marketing is a constantly evolving industry, and what's in and what's out happens faster than the blink of an eye. If you don't stay on top of things, you may miss important updates, trends, and even algorithm changes that can affect your clients.

The average Joe probably doesn't pay much attention to alogorithm changes, let alone really know what that means. That's where we come in - part of our daily tasks revolve around checking in with industry news, and then acting accordingly. Social media and search engines all incorporate algorithms to filter through their data and give the user the best experience possible. When it comes to web design and content management (think blogging), these algorithms will determine how best to approach a rock solid SEO strategy. Here are a few key players in the field and what their current alogorithms are telling us.

Instagram - Recently Instagram decided to take a step back from their reverse chronological feeds to something more tailored for the user, similar to how Facebook's newsfeed works. This came as a huge blow to loyal Instagram users, and the internet has become furious over this change. The addition of the algorithm will mean that posts will be shown based on what a user most frequently likes, or comments on, among other criteria. Theoreticaly it should cut down on posts that a user doesn't "want to see" and instead show posts that users "care more about", according to Instagram. You can read more about this change here. While Instagram won't necessarily make or break an SEO strategy, it is very important to be aware of how your users, or potential clients, behave, and how they will now come across your content.

Google - The most recent Google algorithm update centers around content that's high quality, conversational, and can answer a user's question. With the rise of virtual assistants (Siri, Cortana, Google Now) comes a rise in new search techniques. People are no longer simply typing into their search engine, "adoptable puppies little rock arkansas" but more and more are driving and saying instead ,"where can I adopt a puppy in little rock?" "what's the best place to adopt a puppy in little rock?". While these two queries are eseentially the same, the content surrounding this information needs to be written differently, and worded more conversational to somewhat "answer their question." Google will also be implementing another mobile update to its core algorithm. Mobile friendly websites are pretty much a MUST these days, and keeping your site easily accessible across all devices is essential. More details here.

Facebook - The Facebook newsfeed algorithm is a closely guarded secret, and one that affects 1 billion users on a daily basis. Ever heard of EdgeRank? We couldn't even begin to explain its intricascies, but you can read more about it here.

Algorithm changes mainly work behind the scenes, but it's up to you to stay informed and be aware of those changes. Pixel Perfect works diligently to stay on top of changes within the world of digital marketing, and our number one goal is to be able to educate our clients. If you have questions about your content strategy, your SEO, or even your social media, we would love to help you. Fill out our Get Started form today!

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