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Our New Toy: Introducing HotJar

In the world of digital marketing, there are always new gadgets, tools, and toys to dig into. Without these toys, we would have a hard time analyzing the data we need to make sure our sites are running properly and effectively. When it comes to sending monthly SEO reports, we heavily rely on our favorite programs to pull the data, organize it, and display it in a way that is specific to each client's needs. And just like a magician never tells his secrets, we don't typically hand out our method. Except for today. We've found a new tool that is too cool not to share and brag on!


Introducing: HotJar

HotJar is a startup company based on the island of Malta (umm, hello, do you have room for us in your office?). Their program is already being implemented by some of the top companies in the world, including Red Bull, HubSpot, and Time Inc.

HotJar is designed to help you improve your website, locating the "hottest" spots that need work. Their reports are a little different than your typical Google Analytics based reports, and instead they focus a little more on user experience and how your users are behaving. 

To help you uncover those areas of improvement, you can set up features such a heatmaps (way cool!), surveys, funnels, polls, and user recordings.

Here's a look at the feature we've been loving the most - heatmaps!

hot jar heat maps

When you turn on a heatmap, it will scan your website and show you graphically exactly where your users are going on your site. Where do they spend most of their time? Is there a pattern in which they move across the page? Are they spending more time hovering over a certain button/call to action? The heat map can give you amazing insight into what's really going on, and maybe even get you thinking about rearranging some of your page elements. 

We are already implementing HotJar on a few of our sites to better get the hang of it, and so far we are pretty impressed with all of the functionality. It's pretty user friendly, and when you factor in how affordable it is, it's a shoe in.

If you're interested in having Pixel Perfect run a report for you using some of these new tools, we would love to work with you! Contact us HERE.

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