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Incorporating Social Media Into Your SEO Strategy

We often get asked, "will my social media accounts help my seo?"

The answer is a seemingly easy one - no, because Google still has not said for sure that social media signals are a part of their ranking algorithm.

But what we do know is this: quality content, having an engaged following, and legitimate links are very important for seo, and all three of these things can all be bolstered through maintaining strong social media accounts.

Recently, we stumbled across this article from Search Engine Land summarizing how to improve your seo through your social media following. The gist of the article is this - establish a loyal following, promote your content, ask for contributions from fellow influencers in your niche (such as guest posts, and maybe they'll ask you in return), and hope that your followers organically share your content, creating a handful of fresh links.

These are all great ideas, but here's our real world experience with the matter...it all comes down to your content, and the relationship your form with your following.

Is your content genuine? Is it helpful? Does it solve a problem? Do you respond to your follower's comments? Do you interact with your followers on their own social media? Do you practice good customer service through your accounts? Are you inspiring your following to click through to your website? Is your content worthy of being shared or linked to? Are you using your social media to share relevant information and establish yourself as an expert in your field? Do you have any calls to action on your social media pages? Do you have your website linked on all of your accounts?

We genuinely believe that size doesn't matter when it comes to your socia media following. But if you are able to create high quality content that is worthy of being shared on social media and your followers trust you, you can't go wrong. We're not asking you to create content that goes viral every time, but simply to be real. Be genuine. Write content that your followers are looking for. Write content that they will link to. Write content that shows your brand or business as a real human being. Promote your content on your social media accounts, build a relationship with your following, and the rest will take care of itself. Make sure to use multiple platforms, just having face book is great, but you may be missing out on the people that are more comfortable using Instagram, Twitter, SnapChat, etc.

If you are interested in improving your current social media strategy, or need pointers on everything from posting times to what types of things you should be sharing, we would be more than happy to help. Allow social media to work to your advantage, instead of stressing over it. Fill out our Get Started form today!

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