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If you work with Google Analytics and regularly create reports for clients, you’ve likely struggled with how to best present the information. For many people this includes downloading the data, sorting through it to determine which portions they want to include, and then creating their own spreadsheets and graphics. Not only can this be time-consuming but it might also not produce the results you really want. In an effort to simplify this process, Google has created a new reporting tool called Data Studio.
Valentine’s Day is just around the corner so if you haven’t gotten that special someone a present yet now is the time! Here are some our favorite picks for your Valentine who loves technology.
People tend to get extremely worried when they see their site is producing a high bounce rate. In case you’re confused, bounce rate is the percentage of people who leave your site after only viewing one page.

The average bounce rate is 41-55% and anything over 70% is considered high and suggests that changes need to be made to the site. If your website’s bounce rate falls into the “high” category, here’s some tips that could help you improve it.
For SEO experts and web developers, 2017 is set to be the year of mobile. While the significance of mobile certainly isn’t new to the SEO game, this year there will be no more room for excuses as Google gives more ranking power to mobile-friendly sites than ever before.
Yesterday, Google announced on their AdWords blog that brands have begun testing of Promoted Places in Google Maps. The test is currently running in the Google Maps app on Android devices only, and major brands involved include Starbucks, Walgreens, and MAC Cosmetics.
If you’ve ever looked around a Google Analytics reporting dashboard, chances are you’ve seen data that left you a bit puzzled. Maybe one of your top 10 viewed pages is “/sharebutton.to” (aka NOT a page on your site) or you have a lot of referrals coming from “abc.xyz” (sounds legit, right?). Unfortunately this is all a result of spam. No, not the delicious disgusting canned meat, but rather fake traffic caused by sites trying to gain views and rankings.

Analytics is a very important tool in measuring the SEO success of your website but if the data is inaccurate due to spam, it won’t be as helpful as it should be. The best way to make sure you are using analytics to your full advantage is to get rid of all the spam that is affecting your data.
Over the past few years, online searches have gone from being predominately fragmented keywords, to queries being phrased in the form of a question: Where can I buy diamond earrings? When is the next full moon? Why are my ears ringing? How can I improve my website’s organic search rankings? People are speaking search phrases more often to find the information they are looking for. This is due largely in part to the growing popularity of virtual assistants, such as Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa.
These days it seems like Google is constantly updating and editing their algorithms. Just as everyone is getting used to new changes, rankings go haywire and the realization that we’re in for another overhaul sets in. September brought another round of updates, this time with a shake up in the way Google ranks local business search results. The update, lovingly being called “Possum”, was made on September 1st and consists mostly of new ways that the local filter will diversify the results users see and prevent spam from ranking in the top of the list.
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